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Senior regulatory executive with over 20 years’ international experience shaping regulatory strategy, standards, and market access across the construction products, infrastructure, steel, rail, and built-environment sectors. Extensive experience in influencing European and UK regulation, harmonised standards, and conformity assessment frameworks to support organisations in achieving market access and competitive advantage, while contributing to sustainable industry outcomes. Former Programme Manager for the European construction sector at CEN-CENELEC and Regulation & Standards Manager at Tata Steel Europe, with detailed knowledge and expertise in the Construction Products Regulation (CPR), CE and UKCA marking, and harmonised standards. Strong background in sustainability and digital construction regulation, including environmental product declarations (EN 15804) and digital product information requirements. Regularly engaged with industry, regulators and policymakers, including the European Commission and national authorities, providing expert advice and input on regulatory development and implementation. Experienced of building and leading high-performing technical and policy teams, coordinating international standardisation activity, and translating complex legal and regulatory requirements into commercially focused strategies for senior leadership and board members. Previously holding multiple chair and convenor roles within CEN, ISO and BSI committees, reflecting senior involvement in standardisation and regulatory policy. Combines an engineering background with an MBA and strong communication skills to operate effectively at board, regulator, and cross-industry level.

Web3 founders do not fail because of lack of ideas. They fail because early technical and strategic decisions are made without enough context, experience, or pattern recognition. I bring 29 years of hands-on experience in technology, spanning the early internet, enterprise systems, and today’s Web3, AI, and decentralized platforms. I have built, advised, and scaled technology through multiple market cycles—dot-com booms and crashes, enterprise transitions, crypto winters, and recoveries. That experience shapes how I work today. Founders typically engage me when decisions carry real consequences—before a raise, after capital is secured, or when regulatory, scalability, or trust issues begin to surface. My role is not to experiment, but to reduce risk, improve speed, and ensure that what is being built will stand up over time. ◈What founders hire me for ☛Converting ideas into fundable and executable MVP roadmaps ☛Designing secure, scalable, and audit-ready architectures ☛Aligning technical scope with runway, milestones, and go-to-market goals ☛Building trust layers such as traceability, provenance, identity, and compliance workflows ☛Pressure-testing token and incentive models so they deliver real utility, not hype I operate as a long-term partner, not a vendor. I architect and deliver Web3 and AI systems built for production—smart contracts, dApps, DeFi platforms, NFT systems, Layer-1 and Layer-2 solutions, cross-chain integrations, and AI-driven platforms. My work is informed by regulatory realities, operational constraints, and real user adoption. Over the years, I have built trusted relationships across investors, operators, and technologists. Through this network, I have supported projects that have raised $10M+ and progressed into global pilots and live deployments. Having worked through multiple market cycles, I help founders distinguish between durable innovation and short-lived noise. This perspective allows teams to move faster without being reckless and to build systems that remain viable long after the hype subsides. If you are building something meaningful in Web3, AI, or emerging technology—and want clarity before committing serious time or capital—I am open to a conversation. ◈Book a free 30-minute strategy call. I will review your current direction, define a clear execution plan and solution approach, and identify 2–3 concrete, experience-backed improvements you can act on immediately. 👉 https://calendly.com/ext-meet 📩 rfp@primafelicitas.com 🌐 www.primafelicitas.com

Founder of GreenBlueOrange Consulting, a Berlin-based advisory firm for ESG strategy, decarbonization, and EU regulatory compliance (CBAM, CSRD, CSDDD, EU Taxonomy, SBTi, LkSG). Over eight years across McKinsey, SLR, UNDP, and IRENA, advising clients including Volkswagen, BMW, Volvo, Mitsubishi, and CATL. Particular depth in CBAM readiness for Turkish steel and aluminum exporters and in supply chain due diligence across European markets.

CEPASS Solutions Inc. is a Canadian consulting and advisory firm that helps organizations navigate the evolving realities of a more circular, traceable, and increasingly regulated economy. We specialize in the design, implementation, integration, and continual improvement of management systems, business processes, traceability frameworks, governance structures, and operational practices that support both organizational performance and regulatory readiness.

I help organizations understand and reduce the environmental impact of their products and operations. Over the past decade, my career has evolved from chemistry and toxicological risk assessment into Life Cycle Assessment (LCA), carbon footprinting, and sustainability strategy. Today, I lead sustainability engagements for global clients across chemicals, petrochemicals, pharmaceuticals, medical devices, and consumer goods, helping them quantify environmental impacts, identify decarbonization opportunities, and make more sustainable product and business decisions. My experience spans cradle-to-gate and cradle-to-grave LCA studies, Scope 1–3 emissions assessments, ecodesign, circularity, and the evaluation of alternative materials and production pathways. I also support organizations in navigating evolving sustainability regulations, including CSRD, PPWR, EUDR, REACH, EPR, EU MDR etc., across global markets. I have contributed to published research on LCA-driven decarbonization in pharmaceutical manufacturing and maintain a strong interest in advancing LCA methodologies, particularly prospective LCA and uncertainty assessment for emerging technologies. I am open to connecting with professionals and organizations seeking leadership in sustainability, decarbonization, and life cycle thinking, whether in industry or consulting.

Evidence → data mapping → genuine gaps → stakeholder/supplier coordination → implementation → ongoing operations