EU PPWR FAQ V2: The European Commission's Official Guidance on Packaging and Packaging Waste Regulation (AUG 2026)
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    EU PPWR FAQ V2: The European Commission's Official Guidance on Packaging and Packaging Waste Regulation (AUG 2026)

    UPDATE 01.08 - Official European Commission FAQ on the EU Packaging and Packaging Waste Regulation (PPWR), covering recyclability, recycled content, substances of concern, reuse, labelling and EPR.

    TL;DR

    UPDATE 01.08 - DG Environment's PPWR FAQ, now in its August 2026 second edition, clarifies over 140 questions on Regulation (EU) 2025/40, adding new guidance on enforcement, manufacturer obligations and packaging definitions ahead of the 12 August 2026 application date.

    DPP Expert Team
    July 14, 2026
    10 min read

    Related documents

    UPDATE AUGUST 2026 - The EU's Packaging and Packaging Waste Regulation (PPWR), Regulation (EU) 2025/40, entered into force on 11 February 2025 and becomes generally applicable on 12 August 2026, replacing the 1994 Packaging and Packaging Waste Directive with a single, directly applicable EU-wide rulebook. Unlike its predecessor, which left significant room for national transposition, the PPWR harmonises requirements across all 27 Member States, covering recyclability design rules, minimum recycled content, substances of concern, reuse targets, empty space limits, sorting labels, single-use bans and extended producer responsibility.

    Stacked cardboard packaging boxes representing EU packaging and packaging waste compliance

    Key PPWR provisions at a glance

    Main provisions include:

    • Waste prevention targets: 5% by 2030, 10% by 2035, 15% by 2040 (vs. 2018 levels) (Art. 43)

    • Recyclability: all packaging must be recyclable in an economically viable way by 2030 (Art. 6)

    • Reuse targets: for transport, e-commerce, and beverage packaging (Art. 29)

    • Restrictions: ban on certain single-use formats from 1 January 2030 (Art. 25 and Annex V); PFAS in food-contact packaging prohibited from 12 August 2026 (Art. 5(5))

    • Empty space threshold: max 50% for grouped, transport, and e-commerce packaging (Art. 24)

    • Mandatory deposit-return systems: for beverage cans and plastic bottles (Art. 50)

    • Labelling: harmonised sorting labels for all packaging (Art. 12(1))

    • Extended Producer Responsibility (EPR): strengthened obligations (Art. 44–47)

    Why this matters if you are already working on ESPR and the Digital Product Passport

    For businesses already navigating the Ecodesign for Sustainable Products Regulation (ESPR) and the Digital Product Passport, the PPWR is a close relative rather than a separate compliance track. It shares the ESPR's definition of "substances of concern," follows a similar delegated-act structure for setting detailed technical criteria (design-for-recycling rules are expected by January 2028), and, like the DPP, relies heavily on documented, auditable evidence, such as technical documentation and declarations of conformity, that manufacturers, importers and distributors must be able to produce on demand. Several open questions, including which substances count as "of concern," how empty space is calculated for irregular products, and which beverages are exempt from reuse targets, are still being resolved through Commission guidelines expected through 2027 and 2028, which makes early, structured preparation valuable.

    What the Commission's FAQ addresses

    In March 2026, DG Environment published a first-edition FAQ addressing the most common interpretation questions raised by economic operators, national authorities and stakeholders since the Regulation's adoption. It covers definitions, substances of concern, recyclability, recycled content, compostability, minimisation, labelling, environmental claims, manufacturer obligations, empty space, packaging bans, reuse and refill, plastic carrier bags, conformity assessment, waste prevention, extended producer responsibility, collection systems, and deposit-return schemes. The FAQ accordion below reproduces this guidance question by question, organised the same way, so you can find the specific Commission answer for each point.

    How to use this FAQ in your compliance process

    • Identify which of your packaging formats are contact-sensitive and which polymer they use, since this determines your recycled content target under Article 7.

    • Check whether your packaging design is protected by a trademark or design right registered before 11 February 2025 before assuming it needs to be exempted from minimisation.

    • Map your reuse system type (open loop vs. closed loop) now, since labelling and rotation-reporting obligations differ significantly between the two.

    • Track the Commission's forthcoming guidelines and delegated acts (design-for-recycling by January 2028, empty space methodology by February 2028, Annex V guidelines by February 2027) as they will convert several of today's open questions into binding rules.

    • Keep your technical documentation and declarations of conformity audit-ready, since this evidentiary logic mirrors what is already expected under the ESPR and the Digital Product Passport.

    Legal status of this FAQ

    This FAQ is a European Commission interpretation aid published by DG Environment. It does not create new rights or obligations beyond those set out in Regulation (EU) 2025/40, and it complements, without replacing, the Commission Notice - Guidance document for Regulation (EU) 2025/40. For any specific compliance decision, the binding text of the Regulation and the Commission guidance document remain the authoritative references.

    Source: European Commission, DG ENV Unit B01, "Packaging and Packaging Waste Regulation (PPWR), Frequently Asked Questions," 1st edition, March 2026 (PDF ISBN 978-92-68-37678-2, doi:10.2779/6056528, KH-01-26-006-EN-N). Full document available at environment.ec.europa.eu.

    141 official Commission answers, organised by chapter

    The FAQ accordion below reproduces all 141 questions and answers from the Commission's PPWR FAQ document in full, sorted into the same 18 thematic chapters as the source text (sections II to XIX). Each entry carries an in-document reference, such as [V.7], so you can cite it exactly as the original PDF does and jump straight to the relevant clarification, whether you are researching substances of concern, recycled content targets, reuse obligations or deposit-return systems.

    • II. Definitions – 8 questions, including packaging vs. manufacturer definitions, "making available on the market," and when a farmer counts as a producer

    • III. Substances of concern – 18 questions on SoC criteria, PFAS limits, heavy metals and the ongoing ECHA study

    • IV. Recyclability – 9 questions on unit of packaging, design-for-recycling exemptions and the 55% recyclable-at-scale target

    • V. Recycled content in plastic packaging – 11 questions on per-plant targets, contact-sensitive packaging and imported plastics

    • VI. Compostability – 3 questions on mandatory compostable formats and bio-waste infrastructure

    • VII. Packaging minimisation – 7 questions on perceived volume, empty space and trademark or design-right exemptions

    • VIII. Labelling – 4 questions on reusable packaging labels, QR codes and deposit-return system labelling

    • IX. Environmental claims – 3 questions on when recycled-content and other sustainability claims are allowed

    • X. Obligations of manufacturers – 4 questions on manufacturer, importer and distributor responsibilities and application dates

    • XI. Empty space – 4 questions on the 50% threshold and the future calculation methodology

    • XII. Bans and use of certain packaging – 9 questions on Annex V single-use restrictions, HORECA and carrier bags

    • XIII. Reuse and refill – 15 questions on rotation targets, open- and closed-loop systems and beverage reuse exemptions

    • XIV. Plastic carrier bags – 3 questions on compostable bags and national bans

    • XV. Assessment of conformity of packaging – 14 questions on declarations of conformity, technical documentation and market surveillance

    • XVI. Waste prevention – 5 questions on national waste reduction targets and TRIS notification

    • XVII. Extended producer responsibility – 5 questions on EPR registration, online platforms and micro-enterprise exemptions

    • XVIII. Return and collection systems – 4 questions on separate collection and priority access to recyclates

    • XIX. Deposit and return systems – 5 questions on DRS exemptions, non-profit status and cross-border collection

    August 2026 update: second edition of the Commission FAQ

    In August 2026, DG Environment published a second edition of this FAQ, adding one new chapter and expanding several existing chapters with new questions. The new chapter, XVI, Enforcement of the new rules, clarifies that market surveillance authorities will give economic operators the chance to correct non-compliance before taking action such as withdrawing packaging from the market, rather than pulling products from sale immediately after the 12 August 2026 application date. The chapters on Definitions, Substances of concern, Manufacturer obligations, Reuse and refill, Conformity assessment and Extended producer responsibility were also expanded with new questions, several of them covering the practical treatment of packaging manufactured before 12 August 2026, and clarifying who counts as the manufacturer or producer of transport packaging. The FAQ below has been updated accordingly, with new entries using the same in-document numbering as the source, for example [XVI.1].

    MANUFACTURER for PPWR

    V2 update, Aug 2026: clarified definitions

    Definition: the manufacturer is the party that specifies the packaging system and makes the final design decisions for the packaging placed on the EU market. This covers decisions on the 3D structure, materials, packaging components, label and artwork design, branding and the intended packaging configuration.

    A design agency or a supplier's design team may create the packaging design, but they are normally not the manufacturer when they work on behalf of a brand owner, retailer or packaged goods company that specifies and approves the packaging system.

    Simple rule: the manufacturer is not the party that draws the design. It is the party that owns and approves the packaging specification.

    RoleWhat this role typically doesPPWR roleComments
    Packaging supplierSupplies empty packaging, packaging components or packaging materials.Supplier, or MANUFACTURER for transport packaging in some casesUsually provides specifications, declarations and test data to the party further down the chain that fills or brands the packaging.
    Filler or packerFills, seals or assembles the product into sales, grouped or transport packaging.MANUFACTURER, or noneOften the manufacturer for sales, grouped or transport packaging, but not when it only packs under another party's name, trademark and specification.
    Copacker or toll fillerPacks or fills on behalf of a brand owner, retailer or manufacturer.Usually none, sometimes MANUFACTURERUsually a service provider. Becomes manufacturer only when it owns the packaging specification or design, or places the packaging under its own name or trademark.
    Importer into the EUBrings packaging or packaged products from outside the EU onto the EU market.Importer, possibly MANUFACTURERBecomes manufacturer if using its own name or trademark, or modifying the packaging. Only applies to goods entering the EU from outside.
    Intra-EU distributorMakes packaging or packaged products available on the EU market after they have already been placed on it.Distributor, possibly MANUFACTURERIncludes intra-EU movement, for example country to country transfers and national business to business distribution.
    Retailer or e-commerceSupplies packaging or packaged products directly to the end user.Final distributor, sometimes MANUFACTURERCovers retail stores, webshops, HoReCa, foodservice and direct delivery. Becomes manufacturer for service packaging, e-commerce packaging or private label packaging.

    PRODUCER for EPR

    V2 update, Aug 2026: clarified definitions

    Definition: the producer for extended producer responsibility (EPR) is the legal entity that first commercially introduces the packaged product or packaging into the commercial market of a specific Member State, and is therefore responsible for EPR registration, reporting and EPR fees in that Member State. In practice, this is often the party that first sells, first supplies, first imports into that Member State, or first delivers directly to end users there.

    The producer depends on the commercial route, the Member State, the packaging type and the selling technique, including direct e-commerce sales. A distributor, retailer, importer, wholesaler, marketplace seller or brand owner can all become the producer, depending on who first commercially introduces the packaged product into that Member State.

    Simple rule: the EPR producer is not determined by who designed the packaging. It is determined by who first commercially introduces the packaging into a Member State.

    RoleWhat this role typically doesPPWR roleComments
    Brand ownerOwns the product and packaging specification, and decides to place packaged goods on a given Member State market.PRODUCER for its own directly sold ranges, or none if another party introduces the product on its behalfBecomes producer whenever it is the first to commercially introduce the packaged product into a Member State, for example through direct sales or its own webshop.
    ImporterBrings packaged product from outside the EU, or from another Member State, and first supplies it into a given Member State's market.PRODUCER for that Member StateWhoever first imports the packaged product into a specific Member State usually becomes the producer for that State, regardless of where the packaging was designed.
    WholesalerBuys packaged product in bulk and resells it onward, often to retailers, within a Member State.Usually none, possibly PRODUCERBecomes producer only if it is the first party to commercially introduce the packaged product into that Member State, for example when sourcing directly from outside the country.
    DistributorMakes packaged product available on the market of a Member State, often after another party has already introduced it there.Usually none, possibly PRODUCEROnly becomes producer if it is the first to commercially introduce the packaged product into that specific Member State.
    RetailerSells packaged product directly to end users in a Member State, through stores or other retail channels.Usually none, possibly PRODUCERBecomes producer if it is the first to commercially introduce the packaged product into that Member State, for example by importing directly or selling under its own private label.
    Marketplace seller or direct e-commerceSells packaged product directly to end users, often across borders, through an online marketplace or its own webshop.PRODUCER for each Member State it sells intoDirect e-commerce and marketplace sales frequently make the seller the producer in every Member State it delivers to, since it is typically the first to introduce the product there.

    Frequently Asked Questions