Alternew

Alternew is a care and repair technology platform helping fashion and retail brands make post-purchase support seamless for customers and measurable for the business. We help brands guide customers through care, fit, alterations, and repair needs, then route them to the right solution. For customer-facing services, Alternew connects shoppers to vetted local tailors, cobblers, dry cleaners, and repair specialists within our network. For larger operational needs, we partner with brands and repair facilities to support scaled programs for damaged inventory, warranty issues, refurbishment, and repair workflows. As digital product passports become a larger part of fashion’s regulatory and customer experience future, brands will need more than static product information. They will need real-world insight into fit issues, care questions, damage patterns, repair needs, service outcomes, and product longevity. Alternew helps capture this post-purchase data in a practical way, turning everyday care and repair interactions into measurable insights for product, sustainability, customer experience, and compliance teams. Alternew helps brands extend product life, reduce avoidable returns, support customers during ownership, and build the infrastructure needed to make care and repair easier to access, easier to manage, and easier to measure.