Family Labs Pty Ltd

Family Labs Pty Ltd (ACN 688 034 988) is a Melbourne-based technology company that builds enterprise infrastructure for EU Digital Product Passport (DPP) compliance. Founded by James Albarracin (CEO) and Shashank Solanki (CTO), Family Labs develops and operates the commercial platform for the Universal Goods Protocol, an open infrastructure that tokenises physical products into programmable digital assets. The platform enables brands selling into EU markets to meet incoming ESPR regulatory requirements while turning compliance into a commercial advantage. It consists of three core components: a Tokenisation Engine that creates Digital Product Passports at scale by connecting directly to existing ERP and PLM systems; an Enterprise Dashboard for managing products, batches, supply chain data, and permissions; and a Consumer-facing interface where end users can verify product authenticity and ownership. Beyond compliance, the platform delivers measurable operational value. Built-in B2B stablecoin settlement saves enterprises 2 to 3% on cross-border supply chain payments, with programmable payment flows tied directly to supplier data procurement. An AI-powered supply chain agent automates the collection of DPP data from suppliers across every tier, reducing the manual labour that makes compliance costly and slow. And on-protocol secondary market royalties create a net-new revenue stream for brands whenever their products are resold. Family Labs works with global technology services partners and settlement infrastructure providers to deliver the platform through existing enterprise channels. Every engagement is priced bespoke, scoped to the client's volume, integration complexity, and the quantifiable value delivered across compliance risk mitigation, operational savings, and new revenue. The company is currently in its first enterprise validation phase, targeting mid-market to enterprise brands selling physical products into EU markets across categories including textiles, electronics, luxury goods, and consumer packaged goods.