HALA

In 2027, every product sold in Europe will need a Digital Product Passport. You can treat it as a compliance cost. Or you can use it to unlock three revenue and intelligence streams your competitors won't have. How? HALA's DPP is a tamper-proof authenticity layer for every product you make. It guarantees the buyer that what they're holding is genuine, not stolen, and came directly from the brand. That's why, on the secondary market, buyers demand the passport before they pay. Without it, the product has no proven identity, and lower resale value. To acquire it, the buyer pays the fee you set, and the passport moves from the seller's digital wallet to theirs. No transfer of the DPP, no valid ownership of the product. Thanks to the fees on the transfer and the traced sale, you gain a new revenue and data stream, while also making your products more secure.