Product DNA

    Traceability and Transparency

    About Product DNA

    Product DNA is a company specializing in traceability. Our team brings cross-functional expertise in product traceability and supply chain mapping to one purpose: making industries, goods, and services more transparent. Backed by over 15 years of expertise and integrated digital tools, we help both private and public sector players turn traceability into a real advantage. As frameworks like the EU's ESPR put the Digital Product Passport (DPP) at the heart of product transparency, our solutions make it simple to collect, structure, and verify the supply chain data these new requirements demand. Neutral, apolitical, and independent, we are headquartered in Lausanne and run every operation from Switzerland, guaranteeing our clients the highest standards of quality, security, and confidentiality.

    Industries Served

    Luxury & Jewelry
    Iron & Steel
    Cosmetics
    Construction
    Textile

    Software & Tech Capabilities

    Traceability & Sustainability

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    Semantic & Interoperability

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    Trusted Infrastructure

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    Marketing & Customer Engagement

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    DPP & PIM Orchestration

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    Data Carrier & Labels

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    Circularity & Ecodesign

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    Recycling & End-of-Life

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    Cyber-Security, Authenticity & DID

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    Advisory & System Integration Capabilities

    Strategy & Governance DPP

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    Process & IT Transformation

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    ESG, LCA & Compliance Consulting

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    Implementation & Integration Services

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    Training & Enablement

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    Program Management & PMO

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    Certified Bodies

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    Data Carriers & Labels Capabilities

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    Label Design & Integration

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    Serialization & Authentication

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    Testing & Validation

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