Product DNA
Traceability and Transparency
About Product DNA
Product DNA is a company specializing in traceability. Our team brings cross-functional expertise in product traceability and supply chain mapping to one purpose: making industries, goods, and services more transparent. Backed by over 15 years of expertise and integrated digital tools, we help both private and public sector players turn traceability into a real advantage. As frameworks like the EU's ESPR put the Digital Product Passport (DPP) at the heart of product transparency, our solutions make it simple to collect, structure, and verify the supply chain data these new requirements demand. Neutral, apolitical, and independent, we are headquartered in Lausanne and run every operation from Switzerland, guaranteeing our clients the highest standards of quality, security, and confidentiality.
Industries Served
Software & Tech Capabilities
Traceability & Sustainability
Semantic & Interoperability
Trusted Infrastructure
Marketing & Customer Engagement
DPP & PIM Orchestration
Data Carrier & Labels
Circularity & Ecodesign
Recycling & End-of-Life
Cyber-Security, Authenticity & DID
Advisory & System Integration Capabilities
Strategy & Governance DPP
Process & IT Transformation
ESG, LCA & Compliance Consulting
Implementation & Integration Services
Training & Enablement
Program Management & PMO
Certified Bodies
Data Carriers & Labels Capabilities
Data Carrier Strategy
Label Design & Integration
Serialization & Authentication
Testing & Validation