tieback

TieBack is an AI-driven digital identity platform purpose-built for the EU Digital Product Passport era. Brands use TieBack to mint a unique, GS1 Digital Link–native identity for every physical item at SKU and serial level, then attach EU DPP disclosures, compliance records, and lifecycle events to each unit. A single QR, NFC, or RFID scan resolves to a secure, branded Digital Product Passport that updates in real time — covering material composition, ownership transfers, and tamper-evident event history across the product's entire lifespan. Designed for fashion, luxury, cosmetics, and other regulated industries facing ESPR, the EU Battery Regulation, PPWR, and Toy Safety, TieBack combines enterprise-grade trust controls with a developer-friendly, API-first architecture so brands can move from pilot to scaled compliance without ripping out existing PIM, ERP, or e-commerce stacks.